BUILT BY SOMEONE WHO SOLD IT THE OLD WAY FIRST

JOHN DESSAUER SOLD REAL ESTATE EDUCATION FROM THE STAGE — AND FROM THE BACK OF THE ROOM

Before FORGE existed, John spent years inside the live-event real estate education world — on stage and working the room at in-person events, watching thousands of people pay real money for a weekend of information and then walk out with no one to help them apply it.

That gap — the distance between what people are taught and what actually gets them to close a deal — is what FORGE was built to close. Not another course. An AI partner that stays with a member long after the event ends.

The Dessauer Group also consults with sales teams and educators outside of FORGE, and John personally built the BOOST Sales Success System (Build Trust, Observe, Offer, Secure, Track) that underlies how FORGE approaches both selling and coaching.